Bertolli Research & Marketing

Adding Something New May Change My Image, But How?

One of our client’s market was changing in the forms manufacturing industry. They were losing business 12-15% a year to on-demand document printing providers. Looking at a perceptual mapping of the marketplace, based on delivery time and corporate growth, it was easy to visualize that our client needed to enter this segment of the market, but how.

After determining the overall disposition of the company’s knowledge, image and interest in this new forms manufacturing process, we conducted in-depth interviews with 100 executives of their key customers across the U.S. We then summarized the results for their executive committee which resulted in the formation of a task force to determine how the company would expand their image by entering this market. BRM was asked to be a member and due to our recommendation the company decided to build alliances with various regional on-demand document printing firms which resulted in additional annual sales of $60-80 million.

BRM services are tailored to each company’s specific marketing situation. We serve your specific needs – learning your organization’s challenges and opportunities, and assist by designing research that inspires revolutionary results.

Call us. We promise a conversation that reveals our ability to assist you in obtaining information for a successful marketing outcome. Or, simply send us an email with a question. In either case, the dialogue is stimulating and well worth it.

Bertolli Research & Marketing
825 Tebbetts Way,
Roswell, GA 30075

Telephone: 404-307-7297

Email: chet@bertollirm.com