Good Consulting Understands When To Merge Methodologies …

Understanding a client’s need requires a marketing consultant to combine certain methodology and modules to obtain the proper results. We realized that combining a pricing module with our primary methodology (Product Commitment Index) in concept testing we were able not only to determine an acceptance level of new concepts but also at what price point acceptance was the highest. This enable our clients in the banking, insurance, business services and entertainment industries to quickly access new concepts and optimum pricing simultaneously and therefore expedite the product development process and eventual successful launch.

CONSULTING

At BRM we specialize in applying advanced quantitative research methodologies to generate insights that lead to successful marketing initiatives in product development, competitive analysis and customer management.

The key to improving your performance is knowing your market inside and out. We assist in shedding light on your market by designing, conducting and analyzing custom market research studies that lead to improved business performance. We specialize in these research techniques:

• Conjoint Analysis / Discrete Choice
• Market Segmentation
• Perceptual Mapping
• Customer Satisfaction Modeling

Clients find our insights illuminating and our recommendations on target.

We invite you to learn more about our consulting services. Contact us at 404-307-7297 or emailing Chet@BertolliRM.com.